A common blind spot in headline copywriting

Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You're excited about it. But you've no clue if a prospect who lands on the page can make sense of the headline before reading further.  So you assume the identity of a prospect and read it.… Continue reading A common blind spot in headline copywriting

The problem with generic advice

I always feel that there’s something wrong about how we consume the information we read online. We immediately believe what we read because the so-called 'experts write it.' It's evident when we google our health problems. For example, if we search what a mild headache and fever mean, we know the top results will either… Continue reading The problem with generic advice

Be here now

racing heartwavering mindteary eyeswhat's causing this sudden disharmony? not so much the hues of todaybut the stories of the pastthe imagination of the futuregracefully binding togethervagaries of emotionstaking away the beauty of the present holding on to the memories filled with bitterness and shamepainting a false picture of words burdening the realities of today with… Continue reading Be here now