What’s in a Linkedin profile?
I’ve always had an aversion to LinkedIn. It’s mainly because of the way people use the ‘professional networking platform.’ For example, some things I dislike are, when people use LinkedIn to post Plagiarized content for likesWhatsApp forwards as if Facebook and Twitter aren’t enough,About ‘celebrating a teammate’ — something that I believe has a significant…
Great ideas and blind spots
We’ve all experienced many ‘light-bulb’ moments in our lives, whenever we think of random, exciting ideas. These ideas occur to us when we least expect. For eg., it can be when we’re in a meeting, in the loo, while petting a dog or walking on the road. When the idea hits us, we brim with enthusiasm…
The problem with generic advice
I always feel that there’s something wrong about how we consume the information we read online. We immediately believe what we read because the so-called ‘experts write it.’ It’s evident when we google our health problems. For example, if we search what a mild headache and fever mean, we know the top results will either…
Telegram and user experience
I started using Telegram 8 months ago. The reason I installed the app is to talk to my best friend. At first, I thought it’s yet another messaging app with the same basic features. But my opinion changed as soon as I got introduced to its unmatched user experience. I’m not an expert in user…
A common blind spot in headline copywriting
Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You’re excited about it. But you’ve no clue if a prospect who lands on the page can make sense of the headline before reading further. So you assume the identity of a prospect and read it.…
On entitlement
Entitlement is a disease. A disease that’s not easy to identify and cure. It often starts with false ideas about oneself. It’s when we tell ourselves that we “deserve” or “have the right to do” something because we think the world revolves around us. It’s the epitome of the “Me! Me! Me!” attitude. Entitlement can…
Akkshaya Varkhedi 