Let's say you're signing up for a product. You see a welcome message on your screen. And that's followed by a few steps on how to set up the product. You roll your eyes and think to yourself that this is going to require a lot of effort. Now, one of these three things can… Continue reading Rethink your user onboarding – Lessons from Descript, Basecamp, and Superhuman
Category: Product
Be considerate while sharing knowledge
Let's say you share an interesting post with your friend. You're excited to know what they think about it. They say, "I'll check it out!" but you never hear them talk about it later. Similarly, in marketing, you email your blog links to your prospects/customers, expecting them to open, click, and read it. And when… Continue reading Be considerate while sharing knowledge
Tired of note-taking apps
I'm tired of note-taking apps. It's not because of limited choices. But it's the other way around. There are so many note-taking apps you could try but end up sticking to none. At least, that's my story. It's a perfect example of the paradox of choice. I used to wonder why people keep building so many… Continue reading Tired of note-taking apps
Why are you better than your competition?
If you're in sales or marketing, one classic question you always come across is, "Why is your product better than your competition?" And one of the most boring yet common answers is a list of feature differences. Something like, "We have XYZ features, but the competition doesn't have." First, let's try to understand why prospects… Continue reading Why are you better than your competition?
A common blind spot in headline copywriting
Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You're excited about it. But you've no clue if a prospect who lands on the page can make sense of the headline before reading further. So you assume the identity of a prospect and read it.… Continue reading A common blind spot in headline copywriting
Telegram and user experience
I started using Telegram 8 months ago. The reason I installed the app is to talk to my best friend. At first, I thought it's yet another messaging app with the same basic features. But my opinion changed as soon as I got introduced to its unmatched user experience. I'm not an expert in user… Continue reading Telegram and user experience
