Tired of note-taking apps

I'm tired of note-taking apps. It's not because of limited choices. But it's the other way around. There are so many note-taking apps you could try but end up sticking to none. At least, that's my story. It's a perfect example of the paradox of choice. I used to wonder why people keep building so many… Continue reading Tired of note-taking apps

Why are you better than your competition?

If you're in sales or marketing, one classic question you always come across is, "Why is your product better than your competition?" And one of the most boring yet common answers is a list of feature differences. Something like, "We have XYZ features, but the competition doesn't have." First, let's try to understand why prospects… Continue reading Why are you better than your competition?

A common blind spot in headline copywriting

Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You're excited about it. But you've no clue if a prospect who lands on the page can make sense of the headline before reading further.  So you assume the identity of a prospect and read it.… Continue reading A common blind spot in headline copywriting