An unfamiliar hope

Busy markets, crowded schoolsCar drivers cursing under their breathOffice goers swarming like beesInside overcrowded compartments I thought to myself"What a mundane life!"Is this a bigger rattrap?Wealth and status, the baits? Days passedWith no ray of hopeOut of the blueA remarkable eventNews readers parroted mechanicallyThe same wicked words An infectious AgentSeeped into the human bodyConnecting them … Continue reading An unfamiliar hope

Documentation – a foolproof way to fall in love with the problem

As a product manager, when you discover a problem, you're more likely to believe that you've uncovered the symptoms. It may be because many customers talk about the same problem, so you assume you're aware of the details. For example, imagine you’re building design software. Some customers tell you that they want your software to … Continue reading Documentation – a foolproof way to fall in love with the problem

Rethink your user onboarding – Lessons from Descript, Basecamp, and Superhuman

Let's say you're signing up for a product. You see a welcome message on your screen. And that's followed by a few steps on how to set up the product. You roll your eyes and think to yourself that this is going to require a lot of effort. Now, one of these three things can … Continue reading Rethink your user onboarding – Lessons from Descript, Basecamp, and Superhuman

Be considerate while sharing knowledge

Let's say you share an interesting post with your friend. You're excited to know what they think about it. They say, "I'll check it out!" but you never hear them talk about it later. Similarly, in marketing, you email your blog links to your prospects/customers, expecting them to open, click, and read it. And when … Continue reading Be considerate while sharing knowledge

Why are you better than your competition?

If you're in sales or marketing, one classic question you always come across is, "Why is your product better than your competition?" And one of the most boring yet common answers is a list of feature differences. Something like, "We have XYZ features, but the competition doesn't have." First, let's try to understand why prospects … Continue reading Why are you better than your competition?

What’s in a Linkedin profile?

I've always had an aversion to LinkedIn. It's mainly because of the way people use the 'professional networking platform.' For example, some things I dislike are, when people use LinkedIn to post Plagiarized content for likesWhatsApp forwards as if Facebook and Twitter aren't enough,About 'celebrating a teammate' — something that I believe has a significant … Continue reading What’s in a Linkedin profile?