Let's say you're signing up for a product. You see a welcome message on your screen. And that's followed by a few steps on how to set up the product. You roll your eyes and think to yourself that this is going to require a lot of effort. Now, one of these three things can… Continue reading Rethink your user onboarding – Lessons from Descript, Basecamp, and Superhuman
Author: Akkshaya Varkhedi
Product marketer, aesthete, daydreamer. I try to write.ॐ
Be considerate while sharing knowledge
Let's say you share an interesting post with your friend. You're excited to know what they think about it. They say, "I'll check it out!" but you never hear them talk about it later. Similarly, in marketing, you email your blog links to your prospects/customers, expecting them to open, click, and read it. And when… Continue reading Be considerate while sharing knowledge
The problem with labeling people
When you share an opinion publicly, you may have people who agree with you, disagree with you, or have absolutely no opinion. But what you may not be aware of is the label people instantly associate you with. Categorizing people is an evolutionary reaction. But in the recent times, I feel that it has gone… Continue reading The problem with labeling people
Death as a reminder
We live in this world, making plans and acting as if we're going to stay here forever. We behave as if the people we love, hate, and can't forgive are going to stick around. And that's what leads us to have unhealthy attachments. It can be hatred, anger, envy, toxic love, and everything in between.… Continue reading Death as a reminder
Tired of note-taking apps
I'm tired of note-taking apps. It's not because of limited choices. But it's the other way around. There are so many note-taking apps you could try but end up sticking to none. At least, that's my story. It's a perfect example of the paradox of choice. I used to wonder why people keep building so many… Continue reading Tired of note-taking apps
Why are you better than your competition?
If you're in sales or marketing, one classic question you always come across is, "Why is your product better than your competition?" And one of the most boring yet common answers is a list of feature differences. Something like, "We have XYZ features, but the competition doesn't have." First, let's try to understand why prospects… Continue reading Why are you better than your competition?
What’s in a Linkedin profile?
I've always had an aversion to LinkedIn. It's mainly because of the way people use the 'professional networking platform.' For example, some things I dislike are, when people use LinkedIn to post Plagiarized content for likesWhatsApp forwards as if Facebook and Twitter aren't enough,About 'celebrating a teammate' — something that I believe has a significant… Continue reading What’s in a Linkedin profile?
Acceptance
Little does the heart knowHow to let goOf the deeply etched memoriesThe perfectly timed momentsThe sound of endless laughterAnd the forlorn silent sobsIt's hard, my friend; it's hard. With no choice leftAcceptance becomes your best friendShe's not easy to get alongNot unless you're readyTo embrace your vulnerabilitiesAnd sing songs of hopeEven if your voice trembles… Continue reading Acceptance
Serendipity
I painted myselfWith the hues of the worldSilently wishingFor a magical transformation As days passed, I sensedA sudden withdrawalOf the core of my beingLeaving behind a void — dark and deep Lips curved into a frownHeart sunk deep into miseryEyes constantly looked for answersArms longed for a tenderly embrace. Sat by myself, a SilhouetteShe called… Continue reading Serendipity
Home — far and away
The more I withdraw myself from the commonalities of the world, the more I feel like connecting back to my Source It’s a place that will bring out layers of eccentricities that I try to hide from this world A place that will embrace the child in me that I had safely wrapped with a… Continue reading Home — far and away
