Let's say you share an interesting post with your friend. You're excited to know what they think about it. They say, "I'll check it out!" but you never hear them talk about it later. Similarly, in marketing, you email your blog links to your prospects/customers, expecting them to open, click, and read it. And when… Continue reading Be considerate while sharing knowledge
Category: General
The problem with labeling people
When you share an opinion publicly, you may have people who agree with you, disagree with you, or have absolutely no opinion. But what you may not be aware of is the label people instantly associate you with. Categorizing people is an evolutionary reaction. But in the recent times, I feel that it has gone… Continue reading The problem with labeling people
Death as a reminder
We live in this world, making plans and acting as if we're going to stay here forever. We behave as if the people we love, hate, and can't forgive are going to stick around. And that's what leads us to have unhealthy attachments. It can be hatred, anger, envy, toxic love, and everything in between.… Continue reading Death as a reminder
Tired of note-taking apps
I'm tired of note-taking apps. It's not because of limited choices. But it's the other way around. There are so many note-taking apps you could try but end up sticking to none. At least, that's my story. It's a perfect example of the paradox of choice. I used to wonder why people keep building so many… Continue reading Tired of note-taking apps
Why are you better than your competition?
If you're in sales or marketing, one classic question you always come across is, "Why is your product better than your competition?" And one of the most boring yet common answers is a list of feature differences. Something like, "We have XYZ features, but the competition doesn't have." First, let's try to understand why prospects… Continue reading Why are you better than your competition?
What’s in a Linkedin profile?
I've always had an aversion to LinkedIn. It's mainly because of the way people use the 'professional networking platform.' For example, some things I dislike are, when people use LinkedIn to post Plagiarized content for likesWhatsApp forwards as if Facebook and Twitter aren't enough,About 'celebrating a teammate' — something that I believe has a significant… Continue reading What’s in a Linkedin profile?
Great ideas and blind spots
We've all experienced many 'light-bulb' moments in our lives, whenever we think of random, exciting ideas. These ideas occur to us when we least expect. For eg., it can be when we're in a meeting, in the loo, while petting a dog or walking on the road. When the idea hits us, we brim with enthusiasm… Continue reading Great ideas and blind spots
A common blind spot in headline copywriting
Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You're excited about it. But you've no clue if a prospect who lands on the page can make sense of the headline before reading further. So you assume the identity of a prospect and read it.… Continue reading A common blind spot in headline copywriting
Telegram and user experience
I started using Telegram 8 months ago. The reason I installed the app is to talk to my best friend. At first, I thought it's yet another messaging app with the same basic features. But my opinion changed as soon as I got introduced to its unmatched user experience. I'm not an expert in user… Continue reading Telegram and user experience
The problem with generic advice
I always feel that there’s something wrong about how we consume the information we read online. We immediately believe what we read because the so-called 'experts write it.' It's evident when we google our health problems. For example, if we search what a mild headache and fever mean, we know the top results will either… Continue reading The problem with generic advice
