A common blind spot in headline copywriting

Writing website copy is exciting yet challenging. Why? You use your creativity to come up with a catchy headline. You're excited about it. But you've no clue if a prospect who lands on the page can make sense of the headline before reading further. So you assume the identity of a prospect and read it. … Continue reading A common blind spot in headline copywriting →

Telegram and user experience

I started using Telegram 8 months ago. The reason I installed the app is to talk to my best friend. At first, I thought it's yet another messaging app with the same basic features. But my opinion changed as soon as I got introduced to its unmatched user experience. I'm not an expert in user … Continue reading Telegram and user experience →

The problem with generic advice

I always feel that there’s something wrong about how we consume the information we read online. We immediately believe what we read because the so-called 'experts write it.' It's evident when we google our health problems. For example, if we search what a mild headache and fever mean, we know the top results will either … Continue reading The problem with generic advice →

Be here now

racing heartwavering mindteary eyeswhat's causing this sudden disharmony? not so much the hues of todaybut the stories of the pastthe imagination of the futuregracefully binding togethervagaries of emotionstaking away the beauty of the present holding on to the memories filled with bitterness and shamepainting a false picture of words burdening the realities of today with … Continue reading Be here now →

Entitlement – A trap in disguise

Entitlement is like a silent disease—hard to spot, harder to cure. It sneaks in with false ideas about ourselves. We convince ourselves we “deserve” things or have the “right” to certain privileges because, in our heads, the world revolves around us. It’s the classic “Me! Me! Me!” mindset, and let’s face it, nobody likes that … Continue reading Entitlement – A trap in disguise →